Where the data comes from
The figures come from the public views on YouTube. Every day a "snapshot" of the status of all videos is taken: accumulated views, likes, comments, publication date, etc. That daily snapshot is the calculation base: any number you see is obtained by comparing snapshots from the corresponding dates — no estimates or projections.
Analysis period
The system supports five period types. In all of them, the audience of the period is calculated the same way: views at period close minus views just before its start. That gives the net views achieved within the chosen window.
- Day: 24 hours — comparison with the immediately preceding day.
- Week: from Monday to Sunday (ISO week) — change from the previous Sunday's close.
- Month: from day 1 to the last — change from the previous month's close.
- Year: from January to December — change from the previous year's close.
- Custom range: two dates to choose from; the audience will be the difference between them.
Note: if because of video deletions, deleted comments, or YouTube purges the raw figure comes out negative, the system normalizes it to 0. An audience for a period is never shown as negative.
Measurement mode
- Historical: considers all videos of the channel since its creation. The main column is the total accumulated views, and the Δ column is those gained during the period.
- Premieres: only counts videos published during the period. Measures the strength of the new content: if a channel uploads a single viral video, this mode reflects it.
- Commercial target: measures the active audience — the one that interacts. Adds up likes and comments gained in the period and compares them to views to obtain an engagement ratio. In television, the commercial target is the most valuable audience for advertisers; here it is the equivalent: viewers who not only watched, but also participated.
Broadcast language
The official metric of the Ro-Broadcasting Group is calculated in Global language, which includes only Member channels of the group (in any language).
Guest channels — currently RTNEvents and Cuack Records — are not part of RBG and are therefore excluded from the Global calculation. They appear exclusively in the Spanish filter, where they serve as external reference of the Hispanic market: allowing MediaStream to be measured against real Spanish-speaking broadcasters, instead of comparing it only against the group's English channels.
- Global: official group figure. Members only.
- Spanish: members in Spanish + guest reference channels.
- English: members in English.
View: Channels vs. Groups
Channels shows each YouTube account separately. Groups consolidates channels belonging to the same media group — for example, MediaStream Group groups MediaStream + MST MediaMusic, and zyetv Group groups zyetv + zyetv2 — adding their views for a fairer comparison between operators.
Reading the table
- # — rank position of the period.
- Channel — broadcaster or group. Labels Group, Guest or language labels facilitate identification.
- Views / Interactions — main number according to the chosen mode.
- Share — percentage of the pie: what part of the total this channel took.
- Δ — change during the period (▲ gain · ▼ drop · · no change). Marked as "—" when there is no prior point of comparison.
- Ratio — only in Target mode: interactions per 100 views. The higher, the more "involved" the audience is.
